...than to open one's mouth and remove all doubt.
Grousing about those higher in the command structure is a time-honored military tradition. But some derisive comments about civilian leadership just landed another military commander in trouble.
McChrystal's biggest mistake? Letting Rolling Stone magazine anywhere near his team. That's a bit like having the young gentlemen from "Animal House" plan your daughter's wedding.
If "Never give interviews to journalists who aren't toilet trained." isn't Rule #1 in "Media Relations For Newbies," it should be.
UPDATED: The scuttlebutt later today is that, inexplicably, McChrystal might've meant what he said and said what he meant. If so, he should've chosen a closed-door meeting with his Commander-In-Chief to deliver the message.
What's in your media playbook? Contact me if I can help. (healthcarestrategist@gmail.com)
Grousing about those higher in the command structure is a time-honored military tradition. But some derisive comments about civilian leadership just landed another military commander in trouble.
McChrystal's biggest mistake? Letting Rolling Stone magazine anywhere near his team. That's a bit like having the young gentlemen from "Animal House" plan your daughter's wedding.
If "Never give interviews to journalists who aren't toilet trained." isn't Rule #1 in "Media Relations For Newbies," it should be.
UPDATED: The scuttlebutt later today is that, inexplicably, McChrystal might've meant what he said and said what he meant. If so, he should've chosen a closed-door meeting with his Commander-In-Chief to deliver the message.
What's in your media playbook? Contact me if I can help. (healthcarestrategist@gmail.com)
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