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Ideas? Nah, We Don't Need Your Stinkin' Ideas!

BP proves once again that coming up with ideas is NOT the hardest part of innovation.  InnoCentive, an online crowdsourcing comunity, asked its global network to submit ideas for containing and cleaning-up the Gulf oil spill.  Nearly 1,000 ideas later, BP's response?

Nah.   Thanks, but no thanks.  "Too complex and burdensome to add to already stretched workdays..."

How often do you look at a new idea in your own organization and say "Man, that'll take a lot of work..."?

(Thanks to FastCompany magazine for the heads-up.)

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